On Sunday 3rd of December DROGO LONDON exhibited at the Gentleman’s Grooming and Lifestyle Show at the famous London Tobacco Docks. DROGO LONDON showcased their latest range of luxury beard and hair care products to over 2000 consumers and industry experts.
Making a stand against some of the biggest names in the men’s grooming industry as well as fierce competition from a host of new and upcoming brands, DROGO LONDON was extremely well received. The range of beard oils, beard balms and conditioners received great reviews from the attendees with compliments on the unique scents and product quality. With Constantine K, DROGO LONDON’s founder at the show, we take you now behind the scenes to find out more from him.
PRE-SHOW – 7am
We arrived bright and early to set up stand 47, our home for the day, at the famous London tobacco docks. When we arrived at the stand, we were happy to see our beautiful black wooden flooring laid out, complemented by a Takara Belmont barber chair! With the massive rush it had been to ensure we had enough products and equipment for the show, this is the first time we had seen everything put together!
We unboxed and assembled our display, glass cabinet and counter whilst Thomas, one of the guys in our in-house team of grooming experts set up his grooming station. Today at the show we wanted to showcase the whole DROGO LONDON range, as well as utilising Thomas in the best way to give the visitors to the show a first class DROGO LONDON beard treatment.
DOORS OPEN – 10am
When the clock struck 10am, we were ready to meet everyone! DROGO LONDON bags in hand it didn’t take long for stand 47 to become a main attraction for the incoming crowds. Our multiple sampling stations were the centre of attention; the DROGO LONON team was fully emerged in talking to all the guests whilst the queue for our first class beard treatments was getting longer by the minute.
DROGO LONDON – Constantine. K takes to the stage – 2 pm
The time flew by, and then it was suddenly half 1, only half an hour before I was to go on stage to talk to everyone about DROGO LONDON! I took out my notes to practice one more time, I wanted to introduce the brand, product range and walk the audience through my Beard 101 (grooming hints and tips as well as my grooming regime).
When I went on stage, I sort of did a bit of improve, but it seemed to work, as everywhere I looked everyone was listening to everything I was saying!
“DROGO LONDON’s humble beginnings started in North London where I started developing beard oils from my bedroom. Creating unique formulas from the finest carrier and essential oils the first three lines were finalised. Original, Endure and Influence formed the core product line. From there it was all systems go, DROGO LONDON quickly grew expanding the range to include beard balms and conditioners with skincare products following closely behind ready for launch in the first quarter of 2018.”
Back to work – 3pm
With my talk done, and the many questions answered, I headed back to the DROGO LONDON stand to find the team in full swing, demonstrating the products whilst Thomas was busy grooming some awesome beards. With seeing this, I decided to take the time to wander round the various exhibitors chatting to the other brands and attendees. Watch this space, as a few talks today could lead to some very exciting collaborations in the future…
The End of The Show – 6pm
The last of the guests exited the show around 6pm, whilst my team and the rest of the exhibitors begin to pack away their stands. Over all DROGO LONDON had an extremely successful day, meeting some awesome people, making priceless connections with industry experts and most importantly receiving highly positive reviews from consumers.
On behalf of the whole DROGO LONDON team, I would like to thank the organisers of Gentleman’s Grooming and Lifestyle Show; they put on a great show that allowed all of the exhibitors to showcase their brands, and most importantly gave all the visitors the opportunity to experience some of the best products on the market. (Not biased at all!)
With the success of our first trade show under our belt, we can’t wait to get signed on at the next one! Make sure you watch this space to find out about our next show and more exciting adventures from DROGO LONDON.